Communications and Marketing Manager

Main responsibilities

• Develop and deliver the communications and marketing strategy, with the Head of Communications and Marketing, in line with annual organisational business plan and longer-term strategy.
• Line manage four direct reports: setting objectives; supporting via regular one-to-ones; ensuring KPIs are monitored and achieved; and conducting annual appraisals
• Develop, implement, and evaluate a range of integrated off/online marketing communications to support the delivery of activities across the organisation
• Work with colleagues to develop tailored communications and marketing plans for key projects, agreeing and monitoring against KPIs
• Develop strategies to increase engagement with Carers Week and Carers Rights Day through owned, earned, and paid channels – and through our partnerships
• Ensure increased levels of engagement with owned social media channels, including through paid campaigns, reporting on performance
• Be the organisational lead for all paid digital communications and marketing activities
• Contribute to the successful delivery of conferences including the AGM and the Members’ Conference
• Lead the team in ensuring all content for our members’ magazine, Caring, is audience focused and encompasses a range of carers experiences.
• Ensure that all content on the main website and other owned websites is fit-for-purpose and engaging, working with the team and other colleagues to monitor page and site performance, proposing and testing improvements
• Write, edit, and proof-read engaging communications materials, ensuring consistency and compliance with branding, values, key messages, and style guidelines
• Monitor and ensure that all systems and processes are fully GDPR compliant
• Ensure communication and marketing plans are delivered on time and within budget
• Prepare and distribute scheduled and ad-hoc reports on communications and marketing performance including utilising insight from third party digital partners
• Work collaboratively with colleagues including all four nations to ensure a consistent approach to projects
• Develop and implement a plan to promote key staff and other stakeholders throughout the year, internally and externally
• Ensure that all communications reflect the experience of carers in the UK including from a full range of diverse backgrounds
• Keep up to date on sector developments, sharing findings with the team/organisation
• Ensure personal development through attendance of conferences, and own reading and development

General

• To attend staff meetings and staff conferences and events as directed.
• Work, at all times, in accordance with all policies and procedures including the Equal Opportunities and Confidentiality Policies.
• To reasonably undertake any other duties as required by the line manager that are commensurate with the level of the post
• Comply with the data protection regulations, ensuring that information on members, supporters, employees, and volunteers remains confidential.

A leading national charity, supporting, advocating for, and connecting unpaid carers across the UK.

With over 5.7 million unpaid carers in the UK and 12,000 individuals becoming a carer every day the need to support them is growing and urgent. Unpaid carers save the economy an estimated £445 million each day (England and Wales) and are vital to the friends and family members they support, as well as to the wider community.

This is an exciting time to join this leading charity as we near the end of our current strategic period, Vision 2025; develop our future strategy; and head into our 60th anniversary year.